Their aim is to provide the cleanest possible products for your body. This means 100% natural products, full of medicinal organics and completely free of cortisone, steroids, DEA (diethanolamine), sulfates, salt (sodium chloride), propylene glycol, aluminum, synthetic fragrances, and dyes. With a constantly increasing awareness of the potentially harmful chemical and synthetic ingredients used in health and beauty products, it is becoming more apparent that safer, naturally derived and organic alternatives should be made available.