At Slowood, our mission is to be a catalyst for environmental conservation and positive consumer change. We provide sustainable alternatives to conventional products that empower individuals to embrace a zero-waste lifestyle.
We believe in making eco-friendly solutions accessible and affordable for all, ensuring that every purchase contributes to the health of our planet. By fostering a community of conscious consumers, we strive to create a meaningful impact on both our environment and society, inspiring a future where sustainability is at the heart of every choice.
In 2018, a vision was born that would redefine sustainability in Hong Kong. As Dora and Jeff awaited the arrival of their first child, they embarked on a journey across the city in search of organic and sustainable goods. Recognizing the scarcity of sustainable options in Hong Kong, they set out to make changes to the landscape with a concept they aptly named "Tiny Steps Forward."
What began as a personal journey soon burgeoned into a communal mission, aimed at making changes within the Hong Kong community. A quiet night walk sparked a surge of innovation within Dora and Jeff, birthing Slowood: a visionary hub dedicated to curating sustainable, zero-waste offerings under one roof.
Echoing the wisdom of Anne-Marie Bonneau, "We don't need a handful of people doing zero waste perfectly, we need millions of people doing it imperfectly," Slowood transcended its identity as a mere eco-conscious retailer. It emerged as a unifying force, advocating for collective action and incremental progress as the driving forces behind meaningful change.
We are dedicated to promoting a zero-waste lifestyle that not only reduces pollution but also advocates for fair trade practices, aiming to build a better future for the next generation.
Below are the foundational pillars shaping our work:
Living a completely zero-waste lifestyle is not easy, but making small changes to the way you consume can be; tiny steps can make an impact if we take them together.
We've partnered with EcoCart so together, we can lower our carbon footprint. EcoCart utilizes a global network of reputable suppliers to sequester, reduce, and offset carbon emissions.
Our founders, Dora and Jeff, were both brought up in HK and found their passion for sustainable living while traveling. Here they share personal stories behind the creation of SLOWOOD.
